Why A Website Is Fundamental to Your Business
In today’s competitive environment, we know consumers are moving online. Therefore, as a business owner, if you’re not online and can’t be found, then your chances of taking that business diminishes and it goes to your competitors.
Even if your business is successful now, and you have a good referral network, you’re relying on the good times and you’re not setting yourself up in case of changes in the future. This is the downfall of many companies. People are moving online because it’s so easy to do. You can pull out your smart phone, you can pull out your iPad or your other tablet or even a laptop, and you can search for whatever you want to get the answers you need. Therefore, you need to be able to be found online so people can see what you do and see if services you offer are suitable for their needs.
When I talk about websites I use the analogy that a website is your tool box. The strategies that you use to drive traffic and get more business are the tools. We have many tools inside our tool box. If one strategy at any one time is not working it doesn’t matter because we have other strategies in place that will bring us business. Currently, a lot of businesses just rely on referrals. As you know, if you look at your last 12 months of business coming in, you will have some months when you do really well and other months when you don’t do as good.
That is the issue with just referrals, because you are relying on someone else to bring that business in. If we have a website and we implement strategies to grow our company, whether it’s search engine optimization and ranking in the search engines or it’s pay-per-click advertising on the Google network, whether it’s networking, whether its email marketing, whatever the strategy is, if we have a quiet month with referrals, then we have other strategies in place that can bring that business in. If you think about it, even when you go networking, if someone gives you a business card, usually what you will do is you will go back to the office and you will look them up online to see who they are and what they do. People will be doing this for your business as well.
If you do get a website, you want to have your services on there, information about who you are, put prices on if it’s suitable. For example, if you are in an industry where your prices are pretty fixed, then put them on there so people can see. If the jobs you do are tailored to the individual, then you can’t really put them on.
We recommend that you have a blog where you put your latest information, tips, tricks, strategies or whatever it might be, and also put information about who you are and how you can be contacted. You also want to have social proof on their such as testimonials from previous clients so that you can build that social proof up showing exactly what you do and that you have customers that are happy.
To get examples of websites and what they can look like, check out our portfolio on our website to get some ideas, and if you are looking for a new website get in touch and we’ll be happy to help you to get your business up and running online!