How to Attract More Clients Using LinkedIn Marketing?
Business marketing has come a long way since the days of print ads only. Using the social networks is proving to be a valuable asset in the quest to build new businesses as well as growing existing ones. However, there are some social media sites that are more in-tune to the needs of business professionals.
LinkedIn Marketing is one of the places that many accountants, lawyers, and other professionals are using to attract more clients. LinkedIn has seen great increases in the client bases of those who effectively use this means of advertising.
One of the best ways to use LinkedIn Marketing is to set up a professional looking profile. This profile will be your opportunity to make a good impression. Potential clients are not normally interested in a long list of past accomplishments; however, they will be interested in what you can do for them. This can be demonstrated by including what you do for your other clients. You can include a little bit of the story of your background but be sure not to overdo it. You don’t want them to get bored and go on to something else.
When speaking about LinkedIn, businesses are learning to use this resource to their advantage as more and more business people discover it. The most important thing that a business owner can do when they get started with LinkedIn Marketing is to get connected with others with similar interests. These may be other professionals or those who simply share your interests in a hobby or sport. By performing a search with targeted keywords on the site, you will be able to locate and make those kinds of connections. These can eventually be a rich resource for finding new clients.
Of course, when you are using LinkedIn, you will have to choose how you will add those connections. The options are Open Networking, which will allow you to connect with anyone that finds their way to your profile, or Trusted Partner Networking, which may allow you to get better acquainted with the connections you do approve. The big difference is the number of connections you will be able to achieve.
Having testimonials on your profile will add to your credibility so ask your business acquaintances and those people you have done business with to write some for you, but be sure that you are willing to do the same for them. It would be a great idea to be the first to write a testimonial for others and then submit it to LinkedIn. The site will then show this testimonial to that person and ask if they would like to do the same for you. Most likely, they will.
There are so many other ways to use LinkedIn for marketing you and your business that will bring great success to the professional that is willing to do what it takes to make it work for them. When it means added benefits in the form of more clients, there is no excuse for not using this method to grow even an existing thriving business.