When SEO Is Not the Irish Word for Here
When hearing the word SEO Irish people think of the word here, the literal translation for the word. However, SEO is not the same as SEO when used in the context of websites. SEO stands for search engine optimization, and SEO is one of the most important elements of a website.
SEO is a vital part of the success of a website, and without proper optimization, a website stands no chance of being noticed by search engines and getting well-ranked.
What is SEO?
Search engine optimization, or SEO, is simply designing your web page in a manner that takes into account the different criteria used by search engines to find and rate your website.
There are a number of things that search engines use to determine which websites deserve to be ranked highly, including:
- Meta tags, meta descriptions, meta keywords, and the robots tag
- Title tags, which is considered the most vital aspect of the SEO of a web page
- Body text
- The 1st sentence in the text of the body
- The 1st words in the sentences on your page
- Your websites URL
- Text that is defined as headings by < h1 > and < h2 > tags
- Links to other pages in your website
- Text used as links to other pages in your website
- Links leading from your website to other websites
- Alternate Image tags
- The density of your keyword
- HTML comments
These things are all used by search directories to determine whether or not your page is ranked highly, and each of these things is a vital part of the SEO of your page.
When creating your web page, you need to take into account all of the SEO techniques that you have at your disposal.
Here are a few things that you can do to increase your SEO rankings, even if you have no experience in web design or SEO:
- Continually be posting fresh content, as the engines are always on the lookout for websites that are dynamic and post fresh, new information
- Follow the standards laid out by the W3C for your web page
- Use SEO methods that are ethical and white hat, as unethical black hat SEO tactics will often get your page banned by the search engines when they are discovered
- Make sure that you post content that is easy for search engines to read. Don’t post images that replace large amounts of text, but use text as much as possible for your website. Search engine spiders can’t read images, and you will lose SEO rankings if you post too many images in place of text
- Avoid Flash if at all possible, as most search engines can’t read the Flash applications used on your website.